Front CoverLanguage: The masthead is white, bold, capital letters. It's also has a kind of coroded, broken effect on it, almost as if it's been cracked or thrown around like people in bands sometimes do with their guitars. I think maybe this is the look it is going for as "Kerrang!"is supposed to be the sound a guitar makes. The masthead is also partially covered by the photo that appears on the cover. I think they have done this as the photo kind of leads you round the magazine to the person's (Rou Reynolds of Enter Shikari) hand which is pointing kind of towards the big heading which is in a similar font to the masthead, same colour (white) and in capitals. But it's in a slightly smaller font. It's highlighted in blue which draws your attention to it further. Also, this heading relates to the photograph on the front cover as the two people are from the two bands that are mentioned. All the font is in capital letters and it has a colour scheme of blue and pink. The pink has been put on as this particular issue was realeased round about Valentines day and pink is seen to connote love. I think that they have done this as they want to relate to everyday life and it could possibly make people more likely to buy it as it will relate to their own life more. The magazine also is featuring special Valentines day related posters and an ultimate love guide. Other things that feature on this cover are bar codes, date, price and issue number.
Institution: Kerrang's institution is Bauer Media.
Ideology: In my opinion, this cover has quite a punk feel to it, the alignment of the words is quite wonky and edgy and it's all very bold and in your face - very much like the punk genre. Looking at the expressions on the faces of the people in the photographs (Rou of Enter Shikari and Itch of The King Blues) They have a not serious but kind of enquiring expression on their face. Also the headline "Rou and Itch tell it like it is!" I think this is a very punky opinionated statement to put forward.
Audience: I think the audience for this magazine is likely to be 14-28 year olds with an interest in the alternative music scene. This would be classed as a niche audience as the alternative music scene is pretty much music that doesn't appear in the popular charts and isn't as publicised as much.
Representation: This cover is definitely representing it's audience as opinionated people who maybe "tell it like it is" like the people who appear on the cover. But I think it also shows them as real people with feelings by the way it is featuring Valentines day in this issue.
Contents
Language: The title of the contents page is big and bold at the top of the page. The house style for Kerrang! is yellow and black and this is the colour scheme for this page. The title is yellow on a black background and then has extra information in small underneath in white. The layout of the page is well structured, the page numbers and titles are layed out on the left in a colum, with heading section like the title (yellow on black) but slightly smaller. and then the information and page numbers underneath in black (page numbers are in bold) also all the page information is written in capitals. Next, all the pictures are in quite a structured way too. They also have the page numbers and a quick snippet of information too. Also, I noticed that there is a quote from someone and the band that they're in and also a page reference. They have a small picture of the front cover relating to that contents in the upper left and corner and a quick note to the reader from the editor.
Institution: Kerrang's institution is Bauer Media.
Ideology: This magazine is really well regimented and it shows all aspects of this genre of music - people doing what they do best and performing, a photoshoot like photo, just a photo of a band being casual. I think they've done this to show that there is more than one thing to this genre of music and that they can do a lot.
Audience: I think from the contents, it comes across as that it could be for a wider audience than I oringally thought as it looks quite grown up. So maybe the audience would be more 15-34 year olds.
Representation: This contents page represents my audience, not so much in a serious way, but in a really grown up way.
Double Page Spread
Language: The house style for this page is red, white and black. Also, they used black and white images which really suits the housestyle nicely. It makes the red font stand out really well and as its bold and in capitals it's the first thing you see as it is really eye catching. It has one A4 main image on the left hand of the lead singer in action. It then has some photos along the bottom of the band in a recording studio. This could imply that there is a new album to come out and gives a bit of insight as to what the interview might be about. It also has a block on the left with some extra information in it. Extra news maybe?
Institution: Kerrang's institution is Bauer Media.
Ideology: The ideology for this page is simply showing a band at work, doing what they do best - performing and recording music.
Audience: I think from the double page spread this would appeal to a niche audience who is interested in finding out news and information about My Chemical Romance.
Representation: I think this page represents the audience as quite dedicated people. "We're being the best MCR we can be". This could be reflected back as the audience being the best people they can be.
Institution: Kerrang's institution is Bauer Media.
Ideology: This magazine is really well regimented and it shows all aspects of this genre of music - people doing what they do best and performing, a photoshoot like photo, just a photo of a band being casual. I think they've done this to show that there is more than one thing to this genre of music and that they can do a lot.
Audience: I think from the contents, it comes across as that it could be for a wider audience than I oringally thought as it looks quite grown up. So maybe the audience would be more 15-34 year olds.
Representation: This contents page represents my audience, not so much in a serious way, but in a really grown up way.
Language: The house style for this page is red, white and black. Also, they used black and white images which really suits the housestyle nicely. It makes the red font stand out really well and as its bold and in capitals it's the first thing you see as it is really eye catching. It has one A4 main image on the left hand of the lead singer in action. It then has some photos along the bottom of the band in a recording studio. This could imply that there is a new album to come out and gives a bit of insight as to what the interview might be about. It also has a block on the left with some extra information in it. Extra news maybe?
Institution: Kerrang's institution is Bauer Media.
Ideology: The ideology for this page is simply showing a band at work, doing what they do best - performing and recording music.
Audience: I think from the double page spread this would appeal to a niche audience who is interested in finding out news and information about My Chemical Romance.
Representation: I think this page represents the audience as quite dedicated people. "We're being the best MCR we can be". This could be reflected back as the audience being the best people they can be.
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